IMPACT

How do social issue documentary films do more than just raise awareness? Are you a documentary filmmaker looking for the formula to take your film to the next level? IMPACT is a new series of videos created by Working Films and The Fledgling Fund focused on building film campaigns that ignite social change.

No Impact Man: Activating Your Audience

How do you create an audience engagement campaign that is unique, yet has ties to a movement that already exists? Gillian Caldwell, Campaign Director of 1Sky, puts it simply when speaking about their partnership with No Impact Man, “It’s important that the relationship be reciprocal.”

No Impact Man: Activating Your Audience is our second video in the series. It illustrates the benefits of mutually beneficial relationships and demonstrates creating opportunities for participation that extends the story beyond the film. Find out how the film No Impact Man and its partners, like 1Sky, worked together to move participants from individual action to collective action.

More videos from our IMPACT series

Assessing Impact: A Funder’s Perspective

Assessing Impact: A Funder’s Perspective is the first video in our series. It features our partner The Fledgling Fund and gives you an insider’s look at how to assess the impact of a film, its distribution and related campaign. Founder Diana Barrett and Executive Director Shelia Leddy discuss the impact of Born into Brothels and Ghosts of Abu Ghraib. You'll get a close look at how these films supported the social change goals of their partner organizations and how they were tied to urgent actions. Diana and Sheila also lead you through their foundation's transformation into one of the leaders in the field of supporting creative media and audience engagement.