Filmmaker Selena Burks left the 2006 Working Films Content + Intent Documentary Institute at MASS MoCA feeling charged and armed with the know-how to develop the community engagement campaign for her documentary Saving Jackie.
Saving Jackie is a snapshot of a recovering addict’s attempt to strengthen her damaged relationships with her two estranged daughters. Over the course of the documentary, daughter/director Selena Burks revisits life changing events and examines the long-term side effects of abusive behaviors on family relationships.
Selena recently shared with me, her thoughts on the residency:
I left MASS MoCA feeling focused, re-energized, and confident in the fact that not only had I become an activist filmmaker but that I had the strong support from Working Films and my filmmaker peers to back me up.
She explained how the residency prepared her and focused her ideas:
At the residency, each filmmaker is allotted a block of time to develop creative ways to enhance their film’s impact on its particular social/political subject matter. Robert, Judith and the rest of the filmmakers all participate in this discussion. It was during my session when the idea for developing a website as my outreach tool became a unanimous decision by the group. A stylish, informative, organized, and user-friendly website would be the most effective way to introduce myself, the film, the campaign and the work that I do to the organizations I hope to work with.
I recently worked with Selena to develop the online presence for her film campaign. Thanks to generous support from the Chicken & Egg Pictures, we were able to work with some cutting edge graphic designers to make a site that will serve as a robust tool for the campaign. Having strategized the development of websites for film campaigns in the past, including those for Everything’s Cool, Pray the Devil Back to Hell (theatrical release), and Deadline (youth initiative), I was excited to be a part of the collaboration.