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Earth Week: What’s Your IMPACT?

April 19, 2010 BY Molly Murphy

As Thursday is the 40th anniversary of Earth Day, we’re thinking about our impact in the sustainability work that we do, and the change that media projects like No Impact Man can spark.

How do filmmakers create an audience engagement campaign that is unique, yet has ties to a movement that already exists? Gillian Caldwell, Campaign Director of 1Sky, puts it simply when speaking about their partnership with No Impact Man, “It’s important that the relationship be reciprocal.”

Working Films and The Fledgling Fund are excited to bring you the second video in our series, No Impact Man: Activating Your Audience. It illustrates the benefits of mutually beneficial relationships and demonstrates creating opportunities for participation that extends the story beyond the film. Watch the video and find out how No Impact Man and its partners, like 1Sky, worked together to move participants from individual action to collective action.

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We're Hiring an Impact Coordinator

IMPACT COORDINATOR  Working Films seeks a passionate, well organized, smart and creative Impact Coordinator to plan and execute grassroots, film-driven organizing campaigns and various aspects of our filmmaker services. Working in collaboration with Working Films’ campaign staff, as well as our network of national, state, and local allies, the Impact Coordinator will ensure our campaigns meet the needs and advance the goals of our partner organizations, and ultimately make an impact. The ideal candidate will have experience in community organizing, audience engagement with film or other media, and have a demonstrated commitment…