This week ABCNews.com featured a story on a passionate crop of documentarians touring city-to-city with their films – taking it to the streets and to the right audiences.
It’s about niche marketing, identifying strategic partners, taking the film to its most interested audience,’ Robert West of Working Films told ABCNews.com.
Read the full article to learn more about the change that we can make, one film at a time!
Documentary films have the potential to make change, and a solid strategy for audience engagement and strong partnerships can be the difference between a fun movie night and a catalyst for social impact. The barriers filmmakers face to make an impact campaign happen can range from lack of resources, guidance, or time to do the work. Emerging filmmakers and underrepresented filmmakers can face the biggest hurdles, despite the immense potential of their projects. Working Films’ response to this challenge is Impact Kickstart, a program offering partnership and strategy development support…
Today, we announce the departure of co-director Molly Murphy from the Working Films team. Molly has been part of Working Films since 2001, starting as the organization’s first full-time staff member. Reflecting on her years of service, Molly observed, “The need for independent storytelling, civic imagination, and movement-centered narrative change has never been greater, and Working Films is well-positioned for its next era of shared leadership and impact.” “On behalf of the Board, I want to extend our gratitude to Molly for her nearly 26 years of leadership and dedication…
How can film screenings become the welcoming spaces organizers need: places where people feel invited in, and leave feeling like they belong? In this conversation, Working Films’ Director of Campaigns and Strategy, Andy Myers, chats with Daniel Solorzano with Amanecer in El Paso, Texas and Warren Tidwell with Alabama Center for Rural Organizing and Systemic Solutions (ACROSS) about what it takes to create spaces that break down barriers, dissolve left/right binaries, and give more people a sense of ownership in our movements. These two organizers were part of the 2025…