Filmmakers and organizations are coming up with creative ways to incorporate a spectrum of social media into film campaigns, including interactive websites and games, issue-based social networking communities, podcasts and web TV shows. Associate Director of the No Impact Project, Stephanie Bleyer, joins us as a guest blogger to share how she’s using a widget as part of the No Impact Project’s campaign.

The No Impact Project and the Center for a New American Dream have joined together to help communities simplify the holidays this year. During the two-weeks of the historic UN Climate Change Conference in Copenhagen (December 7th-18th), we’re bringing people together to talk about the impact of holiday spending on their lives and the environment.

We organized 50 simultaneous community screenings and for this effort we needed one all-inclusive marketing tool that would be very easy for people to share and post on their blogs, websites, newsletters and e-vites. The No Impact widget is a terrific web marketing tool created for us by Call2Action. It is a mini-website that has the film trailer, film details, project details, event details and a space to make a pledge related to our film screening event.

Our goal for the widget was to allow people to view the trailer, inspire them to RSVP for the No Impact Man Holiday Screening Spectacular and make a pledge to simplify their holidays, which is linked to the theme of the screening event. We definitely recommend this tool to other audience engagement film campaigns.