[vc_row][vc_column][vc_column_text css=""]At its heart, Rural Cinema is about harnessing the power of story to drive change. The program trains environmental justice organizers to use film as a tool to bring people together, spark meaningful conversations, and inspire action on the…
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At its heart, Rural Cinema is about harnessing the power of story to drive change. The program trains environmental justice organizers to use film as a tool to bring people together, spark meaningful conversations, and inspire action on the challenges their communities face. With hands-on training, access to films, and funding to host their own series, participants transform storytelling into tangible, local impact.
This year, we’re excited to shine a spotlight on the 2025 Rural Cinema cohort, a remarkable group of organizations from across the country that are reshaping what’s possible in their communities.
Check out the upcoming film series created by our partners:
A new film series is starting in the Lower Valley that will give the community an opportunity to get involved. The series will allow us to show you that there is hope in our community and we can make a change, giving our students a better learning environment or giving teachers better working conditions is our goal. Films will consist of inspiring stories involving organizing in communities just like ours.
The Revolution from North to South film series aims to amplify land-based resistance movements across the Americas through a curated collection of films that illuminate Indigenous and Black agrarian histories, land return efforts, and community-rooted food systems. This series offers a cinematic pathway to explore sovereignty, healing, and resistance as expressed through agriculture and land-based storytelling.
We believe storytelling is a tool for transformation. In a time marked by climate crisis, food insecurity, and systemic land dispossession, Revolution from North to South offers stories of land-based resilience as blueprints for action. This series honors ancestral knowledge, centers frontline communities, and invites viewers to reflect on their relationship to land, justice, and food.
Georgia WAND
Ecoflix, Cinema & Conversation (Atlanta, GA)
This film series uses film as a tool to spark dialogue, build awareness, and empower underserved rural communities in Burke and Richmond Counties around environmental and energy justice, so that they may act as catalysts for change in the places they call home.
The Voices of the Basin Rural Cinema Series by the New Mexico Conservation Alliance harnesses the power of film to ignite dialogue, inspire stewardship, and mobilize community action around environmental and water issues in Ruidoso and surrounding rural communities. Through screenings and post-film conversations, we spotlight stories of resilience, challenge dominant narratives, and elevate local voices—especially youth—as champions for a just and sustainable future.
About Rural Cinema
Rural Cinema is a training institute and community engagement program aimed at supporting leaders from rural areas and small towns across the United States in using film screenings as a resource in their work for environmental justice and protection.
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At its heart, Rural Cinema is about harnessing the power of story to drive change. The program trains environmental justice organizers to use film as a tool to bring people together, spark meaningful conversations, and inspire action on the challenges their communities face. With hands-on training, access to films, and funding to host their own series, participants transform storytelling into tangible, local impact.
This year, we’re excited to shine a spotlight on the 2025 Rural Cinema cohort, a remarkable group of organizations from across the country that are reshaping what’s possible in their communities.
Check out the upcoming film series created by our partners:
Amanecer
Esperanza Film Series (Lower Valley, TX)
A new film series is starting in the Lower Valley that will give the community an opportunity to get involved. The series will allow us to show you that there is hope in our community and we can make a change, giving our students a better learning environment or giving teachers better working conditions is our goal. Films will consist of inspiring stories involving organizing in communities just like ours.
CEER (Coalition for Environment, Equity, and Resilience)
The Power of Our Region Tour (TX Gulf Coast) This tour will serve as an opportunity for the Coalition for Environment, Equity, and Resilience (CEER) to host community film events as part of the Regional Resilience Campaign Texas Gulf Coast in Brazoria, Fort Bend, Galveston, Harris, Jefferson, and Liberty Counties. We will amplify our partners in each regional county and share how to get involved in local/regional environmental, climate, resilience, and disaster recovery work.Clarke Street Fund & Freedom Farm Azul
The Revolution from North to South (Prattville, AL)
The Revolution from North to South film series aims to amplify land-based resistance movements across the Americas through a curated collection of films that illuminate Indigenous and Black agrarian histories, land return efforts, and community-rooted food systems. This series offers a cinematic pathway to explore sovereignty, healing, and resistance as expressed through agriculture and land-based storytelling.
We believe storytelling is a tool for transformation. In a time marked by climate crisis, food insecurity, and systemic land dispossession, Revolution from North to South offers stories of land-based resilience as blueprints for action. This series honors ancestral knowledge, centers frontline communities, and invites viewers to reflect on their relationship to land, justice, and food.
Jubilee House Community + ACROSS
The Ground We Share (Parrish & Camp Hill, AL) From the sharecropper soil of Camp Hill to the coal-stained hills of Parrish, our communities are rooted in stories of struggle, strength, and survival. The Ground We Share is more than a film series, it’s a space to come together, break bread, share stories, and dream of something better. Through powerful films about environmental justice, family-friendly movies, and real conversations we’ll gather across lines of race, place, and history to imagine a different future for our communities together. Join neighbors from Walker and Tallapoosa Counties for evenings of film, food, and honest conversation about what it means to care for the places we call homeGeorgia WAND
Ecoflix, Cinema & Conversation (Atlanta, GA)
This film series uses film as a tool to spark dialogue, build awareness, and empower underserved rural communities in Burke and Richmond Counties around environmental and energy justice, so that they may act as catalysts for change in the places they call home.
New Mexico Conservation Alliance
Voices of the Basin (New Mexico, NM)We select organizations in locations that are directly affected by polluting industries or climate disasters, as well as areas transitioning from being economically fueled by extractive energy industries to adopting more sustainable approaches.Selected organizations for Rural Cinema receive a $2,500 honorarium, a screening equipment package, a solar battery to run the equipment, and a $5,000 budget for any other hard costs needed for the series.



Now in its eight year, we invite nonfiction filmmakers to apply to Impact Kickstart. We will select and support a cohort of filmmakers with impact campaign funds in the range of $10,000 - $20,000, with an anticipated announcement in late 2025 and disbursement in early 2026. In addition to funding, awardees will have access to mentorship and impact strategy support from the Working Films team, towards their impact campaign plans.
The deadline to apply for Impact Kickstart applications is Friday, October 3, 2025 at 11:59 pm ET. Find more details and apply using
My internship at Working Films has been one of the most fulfilling experiences I’ve ever had. In just eight weeks (that felt way too short), I have learned so much about “films for change” and have personally grown in ways I would’ve never even imagined I’d experience when I first signed up for the opportunity. I understand more about the nonprofit sector, what it means to dedicate yourself to this work, and, most importantly, what’s key to a better world. In just a few words, it is: authentic, raw storytelling.
If you have a moment, I’d love to pass on a gift that was once graciously given to me.
At the start of my internship, I received a folder of materials and a task list from Hannah Hearn, Working Films’ Fellowships Lead, to get me started on the right track. One of my first tasks was to watch a film from their
The summit brought together Standing Above The Clouds director Jalena Keane-Lee and producer Amber Espinosa-Jones, who shared their vision for the film’s impact. They were joined by Pua Case, one of Mauna Kea Education and Awareness (MKEA) frontline leaders and a protagonist of SATC was there to represent her community’s goals and insight into impact work. Nearly 30 other participants at the summit, all there to share and learn from each other as they created a strategy on how to best use the grant from Impact Kickstart to create social and environmental impact.
A major takeaway from the virtual gathering was that the future generation will need to work on making the work more sustainable, how it’s important to keep personal wellness in mind, because once your body starts to break down it’s harder to commit yourself to the things that really matter. We also had conversations about creating resources for youth to educate them on Mauna Kea in local Hawaiian schools and the power of intergenerational collaboration.
That’s the deeper power of “films for change”—they’re part of a much larger web: storytelling for change. Sharing stories allows us to bridge gaps and educate in ways secondary sources can’t, as the summit did. I felt connected to the women on the Mauna because they were able to tell their stories so effectively and, in turn, I learned about what they were fighting for. The tool that made it happen should be shared throughout the field of social and environmental justice so other communities can utilize it and experience the good it can bring them and their people as well. And, some may ask: well, isn’t that how we got in this mess in the first place, telling stories? This is because, for the longest time, narratives have been spun by oppressors to justify their mistreatment of marginalized groups and the Earth itself. That’s why I didn’t just say storytelling, because, with the wrong motive, storytelling is just propaganda. It’s not a process of expressing oneself and their reality. It is simply a means to an end. Raw, authentic storytelling is about telling your truth. Not the truth, but one personal to you. It allows space for all and commands accountability so that we may share knowledge rather than debate right and wrong. That’s why I feel it is the key to a better world, because its process makes you embody all of the things dominant culture tries to sideline. Audre Lorde, an amazing Black woman, feminist, and author once wrote an essay titled, “The Master’s Tools Will Never Dismantle the Master’s House.” If we are to deconstruct our own systemic torment, we must rework the tools once used to construct it.
Andy: And why do you think working with people is the way to do all of this?
Ava: I think there's no other way to sustain real change over a long period of time. It can be hard sometimes, especially in the political climate we live in. But I think most people are good people who have a lot of shared values and care about the same things. But if we're not talking to each other, like it's really easy to write each other off and that just leads to divisiveness that only benefits the current system we're in. With the pipeline for instance, if we weren't talking to each other, that's what Summit Carbon Solutions, the pipeline company wants, right? Because then they get to put their pipeline in and they get to make billions of dollars each year. We need each other. Humans are pack animals! I think it's the only way we can actually win solutions and then sustain them over time.
Andy: Definitely agree with all of that. Can you share how Iowa CCI uses film to work with people in this way, and bring more folks into the work?
Ava: When we started working with films, we used them kind of sporadically. We didn't have a huge strategy around it, but we really believed in art and moving people and inspiring people, and then we got involved with the Rural Cinema program and tried to make it a lot more intentional. And our main drive was to meet new people and to bring them into the work with different asks. We like to think of all of our asks, as a light, medium, and heavy ask. And coming to a film screening is a light ask. If instead, you just meet someone, and ask them to show up to the Capitol to lobby all day–that’s probably not a good ask, right? Because they just met you. They'd have to drive three hours. Then they have to spend all day with you. It's a lot to ask someone right away. But coming into a film screening in their community is a lot lighter of an ask and it’s a way to keep building that relationship. So that's kind of how we were trying to strategize around using film in Rural Cinema. And that's how we still think about it. At the screenings themselves, we can introduce medium and heavy asks. At one of our film showings, we were knocking doors around that time, which is a big ask–you're going to go knock on a stranger's door and ask them to sign this petition about this thing?!--that's kind of scary for most people. But that was something that we asked people to do at that film screening. We probably wouldn't ask that normally, but it was an easier ask since they had done the light ask of attending the film screening.
In terms of films that we use, there are two main categories that we lean on quite a bit. One is films that have a very clear villain and a very clear movement of people who are trying to prevent something from happening. And with those films, it could be about any issue and you could apply it to the situation that you're in and learn and find similarities. Kind of those David and Goliath stories or organizing stories. The other bucket that we lean on heavily are films that offer an alternative, films that show the vision of what we're fighting for. People in the audience will often see things or make connections that we don't anticipate. Films help show the commonalities we have, even if we don't live in the same place or if we don't look the same, or there's a lot of things we have in common—the enemy is not each other.
Andy: Earlier you had shared that part of why you work with people is because we need everybody or we need at least a lot of people to get our stuff done and build actual movements. Have you ever used films to bring in folks that might not yet be “with you”?
Ava: Yeah, so one good example would be the pipeline fight. There's a lot of reasons to care about this issue and kind of the reason that people got worked up about it at first was property rights and eminent domain. But we don't want to stay just there. We want to expand the issue and talk about how it's impacting the land and our water. And also, you know, climate change and how this is a false energy solution. There's other things that we should be investing in. And we're working primarily in rural Iowa. If you look at Mitchell County, it's overwhelmingly older white folks and probably folks who are more conservative than maybe we are. And so we showed 'LN3: The 7 Teachings of the Anishinaabe Resistance.’ It showed a fight led by indigenous people and in the film they talked a lot about their experience and their perspective and the solutions that indigenous cultures offer to the climate crisis and that's just a different experience that the folks we're working with don’t have. People learn through experience and through repetition, so showing the film was offering someone an experience to learn about something that otherwise, they would have never gotten to see or learn about. And some of these people might not believe in climate change, but they care about the land, or they care about the water. They care about all these things but climate change might not be something they talk about. With this film, the climate change connection was relatively explicit, and it showed we can talk about this and it's going to be okay.
Andy: With Rural Cinema, there is a deeper commitment of time and energy. Y’all have to learn the equipment, you have to do the trainings, and then you do a whole film series. Why did you invest so much time and energy into films as a tool for your organizing?
Ava: It goes back to offering opportunities for all of us to learn. We all always have something to learn and it's a great way to do that. And then two, just going back to those “lighter asks” where we know not all of the different tactics or activities we do fit people's skill set or interest. So this is one that I think pretty broadly, people are comfortable with, they want to learn more. So yeah, it kind of just goes back to its one of those lighter asks that can get people in the door and get them to stick with us long term.
With films, it's also emotional. It's a piece of art. It can move you in a way where a typical conversation may not. There's other “light asks” we could ask people to do and they would do them, but it doesn't have the same emotional reaction or connection that a piece of art can bring. We have lots of creative people on staff. I can be creative at certain times. And also sometimes it's hard. So we're grateful that people create things like this that we can utilize. Especially for staff or member leaders who have been involved, we think about this stuff all day long and it can be really easy to compartmentalize and this reminds you of what's at stake and “the why” behind doing all the work. And I think that's super important to keep going. And I think keeping going is the most important thing we can all do right now.
Check out Colette Ghunim’s website:
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AFROMYSTIC by Seyi Adebanjo
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And, the Bay continues to be home to many of the remarkable filmmakers we support. This year, our 
