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Last week, Working Films enjoyed a banquet of good stuff at the Sheffield Doc-Fest, hosting a highly interactive Story Leads to Action on Friday afternoon, and participating in a lively panel discussion on Saturday. Story Leads to Action, coordinated by our UK staffer Sarah Mosses, brought together the production company Submarine from The Netherlands, a team of NGOs working on key environmental issues, and the Sheffield Doc-Fest audience together for a very robust discussion about potential community engagement ideas and target audiences. To kick it off, I shared some case studies of Working Films campaigns; and Diana Barrett of The Fledgling Fund shared the Working Films/Fledgling Fund Impact video on the No Impact Man campaign as an example to of how to take what’s unique in a film and apply to enagement so audiences can interact with the issues. Yaniv Wolf, Head of Distribution at Submarine, brought two projects to our interactive workshop, both in the fest: Green Award Winner Rainmakers and the cross platform spectacle Collapsus.

Rainmakers, by Floris-Jan van Luyn, is an investigative documentary about the decline of China's environment. The story is told from the perspective of four civil activists who refuse to accept the ongoing ecological destruction of their homeland. On the border of heroism and stubbornness, four diverse and remarkable Chinese civilians explain why they have the courage to fight the pettish and aggressive local authorities, against all odds. Our invited NGO guests, including Claire Arthur of Oxfam, Pete Speller (Third Act Media, consultant for WWF, World Development Movement and many others), Caitlin Boyle of Film Sprout and Beatrice Greenfield of Friends of The Earth shared some first thoughts about tactics for audience engagement in China and for Western audiences in the UK and US. One audience member, a citizen of China, gave us insight into the question of the safety of the activists in the film, as their profiles are raised by Rainmakers release. This individual suggested surprisingly that by using social media to raise the activists’ profile in China, prior to the film’s release and perhaps coverage by Western press, we could bring a circle of protection to them, resistant to any government attempt of intimidation. Other good ideas included building a network for individual activists working in China to reduce isolation from resources and support as well as using the film as a cautionary tale for other nations expanding their industrial output in seek of increased income, as the film highlights the environmental and health effects associated with this growth. As we wrapped up the afternoon, Sarah introduced us to the second project from Submarine, www.collapsus.com/ an amazing threefold of documentary film, animated narrative and real time interactive engagement with the Web, this site shares a narrative about a group of ten young people, who appear to be caught up in an energy conspiracy. Our NGOs allies and audiences were excited about the potential for this project to engage young audiences in environmental activism. More than a panel, more than a screening, Story Leads to Action invited our audiences to develop a first look at engagement tactics for two new media projects and gave folks a fresh look at how NGOs can contribute to marketing and take action plans for social issue docs. On Saturday, Sarah, representing the C4 BRITDOC Foundation and I, representing Working Films, joined Film Sprout founder Caitlin Boyle, and fellow panelists Franny Armstrong and Iris Lamprecht in a session about the power of community screenings and audience outreach campaigns to seed grassroots support for independent film, to earn filmmakers revenue, and to contribute to social change - all at once. Once again, Sheffield was the place to be, bringing global doc decision makers and great films, accessible venues, and good times in the BRITDOC bar. We’re already looking forward to 2011!

We may not be holding a rally like Jon Stewart did, but we do hope that our newly revised curriculum New Faces: Latinos in North Carolina will bring more sanity to conversations about culture, identity, immigration and globalization in classrooms and communities across North Carolina. With laws like the one passed this spring in Arizona and politicians running ads saying things like "This is Alabama; we speak English. If you want to live here, learn it," it’s clear that anti-immigrant sentiment in the United States certainly isn’t diminishing. There is clearly a lot of education that we need to do. New Faces Video: From Latin America to North Carolina Here's a sample of one of the videos from the New Faces curriculum explaining why a diverse range of Latinos have moved to North Craolina from Latin America. Unfortunately Latinos are the primary targets of this backlash. When I listen to media reports or even participate in conversations with friends and acquaintances I realize that often this sentiment is fueled by a lack of factual information related to Latino communities and to the subset of Latino immigrants. We need more opportunities to get the facts and to have civil dialogues about these important issues. Our multimedia curriculum, New Faces: Latinos in North Carolina uses documentary film clips, discussion and engaging learning activities to help learners understand more about themselves and about the Latino community in North Carolina. It has been re-designed to spark meaningful conversations and consciousness-raising on issues such as the roots causes of migration, the immigration system, the breakdown of stereotypes and prejudice, characteristics of Latino cultures, and struggles for workers rights. New Faces is a multimedia curriculum for use in middle and high schools classroom and for adults in professional development or popular education settings. We’ve worked hard to revamp New Faces so that it encourages learners of all backgrounds to reflect on their own cultural identities and immigration histories, giving them important context for learning more about North Carolina’s multifaceted Latino communities. The curriculum was first released in 2007 and well received by educators, human service professionals, and community groups alike. We’ve expanded the curriculum to include 5 units and better indexed the lesson plans so that teachers and community leaders can pick lessons that will be most useful for their particular purposes. We’ve also added new content and shifted the framing of some of the original content to make it more approachable for learners from all walks of life. All the New Faces lesson plans and documentary films clips are available for free at www.workingfilms.org/newfaces, and a DVD of the films clips is available at no charge for teachers and non-profits in North Carolina

Working Films is proud to be sponsoring a Story Leads to Action panel, part of the Doc Convergence Symposium: Nov. 5th, 11:15am to 12:30pm, at the IFC Center. I will be leading an interactive discussion with the filmmakers, invited NGO’s, activists, policy shapers, educators, funders and the audience. The goal: filmmakers walk out with the “bones” of an engagement strategy, a “pilot” project ready to test in Gotham and beyond, and/or a better understanding of what “impact” could look like. To Be Heard and Lost Bohemia will be having their world premieres at the festival this weekend and will receive the “story leads to action” treatment. TO BE HEARD: Karina, Pearl and Anthony are three New York teenagers in a radical poetry workshop called Power Writing that has a profound affect on their lives. Putting pen to paper they’re able to imagine a future where fathers aren’t in jail, mothers aren’t abusive and college isn’t something you only see on TV. Can their words turn dreams into reality? Their lives are closely tracked by a dedicated filmmaking team who celebrate the value of great teachers, poetry, and the empowerment of writing your own life story Panelists include: Rolan Legiardi-Laura (Co-Director, TO BE HEARD), Regina Bain (Director of Training and Evaluation, the Posse Foundation) Martha Diaz (Founder of the new Hip—Hop Education Center, in collaboration with NYU’s Metro Center) Dana Bennis (Research and Policy Director for IDEA: Institute for Democratic Education in America), Chris Shoemaker (Young Adult Programming Specialist, New York Public Library, responsible for programs across the boroughs) and Emily Verellen (Director of Programs and Communications, The Fledgling Fund). LOST BOHEMIA: For over a century, Carnegie Hall rented affordable studio apartments atop the famous music hall to artistic tenants such as Marlon Brando, Paddy Chayefsky and Isadora Duncan. As a privileged tenant, director Josef Birdman Astor began to videotape his neighbors whose lives intersected with decades of artistic history. But his project changed when the landlord served everyone with eviction notices for a conversion to offices. Astor chronicles the protracted battle to save the apartments and pays homage to their rich heritage. Panelists include: Josef Birdman Astor (Director, LOST BOHEMIA), Esther Robinson (Founder, ArtHome) Scott Weiner (President & CEO, The Actors Fund Housing Development Corporation), Emily Verellen (Director of Programs and Communications, The Fledgling Fund).

Deep Down is the first film in the new film series and you can watch it for free by tuning into the national debut on November 23rd on PBS’s Emmy award-wining Independent Lens series. Here are 4 easy steps to join us: 1) Sign Up to host a screening party and invite your family, neighbors, community group or faith community over to watch the National Broadcast of Deep Down. 2) Tune In on November 23rd and watch Deep Down. Check your local listings for times. 3) Log On after the screening to Deep Down’s website for action steps you and your friends can take to support communities in Appalachia building a sustainable future. 4) Stay Connected to the Reel Power Film series and plan on hosting or attending a screening of Sun Come Up next month. About Deep Down Deep Down is a feature-length documentary by directors Sally Rubin and Jen Gilomen that explores the true cost of mountaintop removal coal mining in the Central Appalachian Mountains.  The film follows Beverly May and Terry Ratliff, friends who grew up together on opposite sides of a mountain ridge in eastern Kentucky, as they find themselves in a contentious struggle dividing their community and the world: who controls, consumes, and bene?ts from our planet’s shrinking supply of natural resources? While Beverly organizes her neighbors to stop a looming mountaintop removal coal mining operation, Terry considers leasing his family’s land — a decision that could destroy both of their homes. Through a complex human story that cuts across environment, economics, community, and culture, Deep Down ties us to our own choices, and reveals the devastating impact of our energy consumption on local communities trapped at the nexus of  fossil fuel economies and politics. In the face of extraordinary environmental and human injustices faced by many communities in Appalachia, the film ultimately unfolds as a hopeful story about our nation's most profound source of power- the power of citizens to create a sustainable, democratic and just future. Deep Down and Reel Power at Appalachia Rising In September, Reel Power filmmakers joined with communities like those you’ll meet in Deep Down at Appalachia Rising, a conference and day of action organized by grassroots leaders from the Appalachian coalfields calling for an end to mountaintop removal coal mining. The conference included a weekend of workshops on energy issues and organizing skills. Working Films and Reel Power filmmakers participated in a media training for activists and joined with other filmmakers at the event to promote the role of documentary films in the climate justice movement. [caption id="" align="aligncenter" width="478" caption="Part of the Reel Power team with Filmmakers Rising "][/caption] On Monday September 27th, Deep Down’s co-director Jen Gilomen  joined in solidarity with Beverly May, the film’s protagonist, and thousands of Appalachian community members and activists during a peaceful protest and march through the D.C. streets that passed by the offices of the E.P.A. and PNC Bank, a leading financier of mountaintop removal, before arriving at the White House. Beverly and Jen were arrested along with over 100 other patriotic citizens during a planned non-violent sit-in outside of the White House calling on our government to end mountaintop removal mining. All arrested were released that day but the message was loud and clear- mountaintop removal and the destruction of Appalachian watersheds, land and communities must end and solutions to the problem must be found.

[caption id="" align="aligncenter" width="468" caption="Filmmaker Jen Gilomen participates in direct action at Appalachia Rising"][/caption] Join the makers of Deep Down and community members in Appalachia like Beverly May taking action for a just energy and climate future by bringing the Reel Power Film series to your community. Visit our website for a complete listing of the films and months they are being released for the Reel Power series.

Coal is a mystery: Why, in the 21st century, does half of United States electricity come from this 18th-century fuel? In the age of nano-tech, why can't we seem to make the investments necessary to effect a great leap, making renewable energy technology truly affordable? If we were to really add up all of the human and environmental costs of coal, what's the bill that we are really paying? And, finally, what can we do right now to spread great solutions options, and turn the tide? [caption id="" align="alignright" width="247" caption="Image from Alternet"][/caption] Joshua Frank's interview on Alternet of Peter Bull, Director/Producer of the new documentary by the Center for Investigative Reporting, Dirty Business: "Clean Coal" and the Battle for Our Energy Future, addresses these questions and more. The interview was actually so good, I can't help pulling out a few excerpts for all of us who are curious and/or concerned about coal. If your interest is piqued, you may also choose to screen Dirty Business. Excerpts below from the article The Dirty Business of Coal: How Our Addiction to an 18th-Century Energy Source Is Killing Us: A new documentary asks why we are still relying on this antiquated energy source and challenges us to move to cleaner, healthier alternatives are cross-posted from Alternet. "October 21, 2010 | ... Coal has produced power in our country for over 100 years. It pulled us through the Industrial Revolution and has pumped electricity into the hearts of our cities, keeping us warm through winter and up and running throughout the day. It's also caused insurmountable death and destruction along the way, contributing more than its fair share to climate change, water pollution and worker fatalities. So how do we challenge such an entrenched part of our culture and start the process of reversing these trends? That's the big question. Dirty Business shows us the way out of our energy and climate conundrum; we just need the political will to buck the entrenched special interests of the status quo and get imaginative with new alternative solutions. Joshua Frank: Can you talk a bit about why you wanted to make this film, what drew you to the topic of coal? Peter Bull: This film grew out of another project I did with the Center for Investigative Reporting (CIR). That was a one-hour documentary for PBS/Frontline called Hot Politics, about the politics of global warming and investigated why the Bush 1, Clinton and Bush 2 administrations all failed to take meaningful action on the greatest threat that humans have come up against. Now it looks as if the Obama administration is about to get added to the list. That program focused on how scientists like James Hansen and politicians like Tim Wirth and Al Gore tried to sound the alarm and how legislation and U.S. involvement in the Kyoto Protocol was stymied by special interests, particularly the coal and oil lobby, which mounted an aggressive disinformation campaign casting doubt about the science of climate change and playing to the media's propensity for on-the-one-hand/on-the-other-hand reporting. That kind of reporting is valid when dealing with contentious political issues but has no business being applied to reporting on scientific issues. But with climate change, the result has been that 50 percent of the airtime is given to the less than 1 percent who profess to be skeptics, while the overwhelmingly vast international scientific consensus that man-made climate change not only is real, but accelerating at a dramatic rate. ...I was dumbfounded to learn that in 2007 there were plans on the books for building some 160 new coal-fired power plants in the U.S. alone, and at the time we were approaching a presidential election, you couldn't turn on the TV without seeing ads for something called "clean coal." On top of this, we also felt a need to do a film that not only pointed out the problem -- the link between coal and climate and demystify this 'clean coal' stuff -- but also do a film that pointed to solutions. The film version of An Inconvenient Truth had come out and was great about explaining the problem, but on solutions? Not so much. So, we embarked on a pretty ambitious attempt to cover a fair amount of ground in this film -- show that coal had impacts beyond Appalachia and touched all of us; give a clear and fair assessment of the proposed technology of carbon capture and sequestration, the industry's "clean coal" fix that would theoretically allow us to continue to burn coal but not release CO2 into the atmosphere; but also to look at the extent to which we could replace coal by increasing our energy efficiency and developing sustainable, renewable forms of energy." ... JF: I guess I'm thinking more along the lines of solutions. PB: Right. Maybe part of it is that our energy infrastructure is so economically as well as culturally hard-wired. We can't imagine actually keeping track of and paying a reasonable price for the electricity that saturates our lives, no more than Americans will countenance paying a reasonable price for the gasoline that propels our ubiquitous cars. We take cheap electricity and gasoline as much for granted as we do the water from our taps, and the bad news is they're all going to get real expensive real soon as we run out of all three! It doesn't have to be that way, as Tom and Sean Casten, from our film, will tell you, but our society has grown up with a very, very inefficient energy system that doesn't tabulate the externalities of environmental and health costs into the product's price. We eventually moved factories and power plants out of the cities to mitigate pollution in densely populated areas, but that created a huge, centralized power and utility industry that is programmed to send us electrons one way -- to us, to consume as much as possible, not as efficiently as possible. That's created a whole industrial sector whose traditional incentives are completely at odds with what would be necessary to replace coal: be more energy efficient, first -- the lowest hanging fruit -- while developing sustainable, renewable technology like wind, solar, geothermal, and stuff like algae and maybe switch grass and who knows what else? Those who argue for a quick conversion to renewables want to decentralize the energy system and power grid, make it local and make it a smart grid that has feedback loops to allow individuals and localities to feed electrons back into the system and reverse the one-way system we have now. That is hard to wrap your head around, and a lot of people with vested interests don't want to, as Pete Ferrell, the wind developer in our film found out; but it's an ostrich-like response. So, start with coal, they argue. And give much greater subsidies and incentives to create alternative energy sources to scale up as quickly as possible to replace coal. Studies like "Beyond Business as Usual," published in May by Synapse Energy Economics, Inc. conclude that, "by the middle of this century, the U.S. could replace coal-fired electricity generation with energy efficiency and renewable energy, and we could reduce our use of nuclear power. Near-term costs would be modest, and long term savings would accrue." And yet a recent Bloomberg study shows that governments worldwide are still giving 12 times the amount of subsidies -- still! -- to the fossil fuel industries we need to eventually retire. That takes us back to the truly perplexing conundrum that despite what good science tells us, whether we're going to be able make the necessary changes in time is, tragically, a political problem. And our political system, for all its charms, doesn't seem equipped to handle it." You can read the full article on Alternet.

When Two Worlds Collide is part of the Reel Power collaborative, a film series that tells the many stories of our energy crisis, and most importantly, community opportunities for sustainable growth. This film is in production and is currently raising funds for production through the innovative crowdfunding tool IndieGoGo. When Two Worlds Collide (trailer) from Yachaywasi Films on Vimeo. How You Are Connected Despite a chorus of warnings from climatologists who say that we are swiftly approaching irreversible climate change, tropical deforestation is responsible for about one-fifth of global greenhouse gas emissions - more than all the cars, trucks, planes, boats and trains in the world combined. The Amazon Rainforest provides us 20% of the oxygen we breathe, yet over 70% of the Peruvian Amazon is in the hands of international investors alone causing colossal deforestation! This massive land seizure, which generates significant dividends for domestic and international corporations, has a direct impact on the livelihoods’ of indigenous peoples' - the guardians of these lands. Consider backing this project today!

Are you looking for a movie that reveals the social and environmental costs of coal power, explores the murky realities of "clean coal," and profiles innovators who could lead the way to a renewable energy future? Bring Dirty Business, produced by the Center for Investigative Reporting, to your community to explore these issues. Host a house party or community screening. Join Communities Across the Country Here are a few that have already used Dirty Business: Student Greenpeace, Michigan State University Working to replace the coal plant with renewable energy on campus, students at MSU showed Dirty Business. Greenpeace reported back: “It was an incredible evening. Students ended the night with an inspirational speech by student leader Tabitha Skervin. She called on students to mobilize for their planet, and join a march from the campus coal plant to administration building on 10/10/10.” Lawrence and Wichita, Kansas Facing a coal plant expansion, Dirty Business screened in Kansas communities.

“People I spoke with liked that the film looked at the entire lifecycle of coal vs. only covering one aspect of coal, such as mining,” said Stephanie Cole of Sierra Club Kansas. "One person also commented to me that it was encouraging to see folks outside of Kansas who are also opposing coal plants." Visit our our Dirty Business page for more information on the film.

Don’t miss the deadline to apply for Reel Engagement: Managing Social Issue Film Campaigns. Upcoming next month, Working Films and the Fledgling Fund will lead a field building training aimed at the effective management of film campaigns. This 4 day hands-on workshop is designed for individuals who are interested in developing the skills necessary to be an Engagement Coordinator; designing and managing creative and meaningful audience and community engagement campaigns for independent social and environmental issue documentary films or media projects. Read more and apply now to Reel Engagement: Managing Social Issue Film Campaigns. Deadline is October 22, 2010.